5 Reasons to Outsource Your Social Media

Natalie Squance - May 30, 2018

With more and more people joining platforms like Facebook, Twitter and Instagram every day, social media has now become a common factor in people’s daily lives. Effectively utilising social media as a marketing tool is now a fundamental way for businesses to reach and engage with customers on a regular basis. It can be a daunting task for a business of any size to increase their exposure and drive traffic to their website or premises. If you feel like you could be doing more to promote in the world of social, then it might be that you could do with a helping hand from an expert. Here are our top five reasons to outsource your social media to an agency…

1. Time

For many businesses, finding those few hours to plan and schedule social media can be difficult, especially when, after all of your hard work, only a handful of people might actually engage with your content. By taking a step back and delegating this area of your business to a third party, you can remove this time-consuming task from your staff’s workload and prioritise other important duties. You can be confident in the knowledge that your business has compelling and consistent content reaching your audience, without having to get involved.

2. Knowledge/Expertise

In order to reach your goals and objectives on social media, you will need someone who has a comprehensive knowledge of each social media platform, as well as keeping abreast of all the latest industry developments. For example, every time Facebook change their algorithm or tweak the way your content reaches your audience, the number of impressions and engagements your content receives can be affected. Handing over the reins to an experienced agency will give your business the latest industry practices and expertise to benefit from. 

3. Strategy

By outsourcing your social media, you will not just be outsourcing additional work, you will also be investing into a new business strategy. Having a strong social brand and a targeted reach can be the ideal way to generate more leads; improve your conversion rate and get a higher return on investment. An agency can optimise your business’s potential on social media by implementing precise strategies and procedures on a variety of platforms, ensuring you meet your targets.

4. Cost

If you run a small or medium sized enterprise (SME), then employing an in-house social media team may not always be the most affordable option – especially since an experienced Social Media Manager could cost you around £30,000—£40,000 a year. Outsourcing your social media gives you a much more affordable and flexible option: not only will this cost less than employing someone full-time, but you will also have the flexibility of ending or amending a contract when it suits you.

5. Reliability

Outsourcing your social media guarantees you a professional team who will always be on-hand to maintain your social media, ensuring quality is at the right standard and making sure nothing gets missed. Say you have an account manager who is sick or decides to leave your company, could you be confident in entrusting a last-minute replacement with the account? An agency provides you with a dedicated team you can rely on, taking away the pressure and burden from your day-to-day.

Multiple smart phones displaying social media content

If you’re thinking of outsourcing your social media, but aren’t sure where to start, we can help. At Seed, our digital marketing experts can take the pressure away from you, and make the whole process easy peasy. To get in touch with us, click here.