Natalie Squance - October 10, 2018
What happened to innovation and fresh ideas?
It’s easy to get stuck in a rut. I sat for seven years in the same seat in the same row of uniform desks, while the boss watched our every move. There were good acoustics in that office, the echo of my name as they talked about me and my request for a pay rise is a particularly bad memory. Public humiliation, sniggers from my colleagues, that same cold feeling in my chest I’d felt numerous times before. I’d just launched a new initiative as well, it was successful but no-one knew it was my idea. Someone else took that honour, someone else always did. It was a rigid regime, hierarchical and oppressive. No growth. No movement. Just monotony and bitter acceptance every day. I took comfort in the fact that I would be leaving soon…
My story is in no way unique, across the country people feel unappreciated by companies who are chained to their always-done-it-this-way principles. New and fresh thinking is ignored, free-thinkers ground down until they become one of the masses, falling in line with the rigmarole of everyday life.
Does brand strategy even apply to this fractured mindset anymore?
Can modern practises carve a niche in these archaic and defective business models?
It’s time for a transformational business approach, a re-evaluation of The What, The Why and The Who. A focus that tries to understand the heart of your company and the people that make it.
We live in a demanding age where 1-in-3 businesses fail within the first 12 months. In order to develop an ethical and sustainable brand there needs to be innovation in business values, offering allyship and engaging staff on a human level. Trusting and incentivising them to be generous with their ideas for your business. Research has shown that an inclusive team will be more productive and profitable for your business.
What can a brand strategy help me achieve for my business?
By Lisa Smalley