Branding Blogs
Brand Image vs Brand Identity – Style Over Substance
Something very odd has come to the attention of us here at Seed. Brand image and brand identity are phrases that seem to be having a crisis of… identity....
Discovering Your Foundational Brand Values
Let’s imagine a game of business tug of war. At one end of the rope, you have Business A – a business that knows exactly who they are, who...
How Much Does Branding Cost? The Same as a Car
You know that good branding is the art of moulding perception – it’s the thing that can set you apart from the pack. But when you’re busy building something...