Something very odd has come to the attention of us here at Seed. Brand image and brand identity are phrases that seem to be having a crisis of… identity....

Let’s imagine a game of business tug of war. At one end of the rope, you have Business A – a business that knows exactly who they are, who...

You know that good branding is the art of moulding perception – it’s the thing that can set you apart from the pack. But when you’re busy building something...