The Champions of Recycling brief was a light-hearted look at what goes in which bin, with a serious underlying message of encouraging people to help reduce the amount of waste going to landfill.
The animated video sees the district’s black, brown and green bins, as well as the green bin’s inner caddy and red sack, transformed into wrestling-style figures the Compost Kid, Green Machine, Caddy Cool and Femme Fabrika, who do battle to defeat the Black Hole.
It was followed by a series of other videos, featuring residents from across South Derbyshire sharing their top recycling tips.
The project has been funded by a Derbyshire County Council grant made available due to the district’s already high recycling rates, with a specific instruction that it be spent on innovative ways to promote the importance of recycling message further.
It is hoped that the ground-breaking approach will encourage other people to share their own recycling hints, pictures and videos via Facebook or Twitter, using the hashtag #recyclingchamps.
Councillor Peter Watson, chairman of the council’s Environmental and Development Services Committee, said:
“While South Derbyshire residents are already keen recyclers, we’re determined to explore every method available to us to reduce the amount of waste going to landfill even further.
“We know that more and more people are choosing to communicate with us digitally and via social media. That’s why we think the video will be an excellent way to reach a different audience and to start up a big conversation about recycling.”
More details about the video are to be sent out to every household in South Derbyshire along with their new bin collection dates calendar for 16-17.
Its release forms part of a wider campaign to use technology to improve accessibility to council services, in line with the Government’s digital inclusion strategy.
The project began with an installation of two payment machines at the council’s Civic Offices in Swadlincote, which accept payments for all council services including council tax, housing rent, planning and licensing.
You can follow the council on Twitter @SDDC or search for South Derbyshire Environmental Health on Facebook.