Seed has had the privilege to work on a new animated video for The University of Leicester, Centre for Hate Studies. Bringing to life the stories of real-life victims affected by hate crime.

With hate and extremism having increasing relevance to multiple fields of work, the Centre works with organisations all over the world to improve responses through evidence-based training and research. They shape policy and practice by enabling professionals to engage with diversity, support victims and tackle hate.

hatecrime5 hatecrime4 University of Leicester, Department of Criminology, Centre of Hatecrime hatecrime3

Production Stage 1- Create all artwork and screens.



Production Stage 2- Animation


Production Stage 3- Music and sound design





Jon Prest

Managing Director

Seed Creativity

Seed Creativity Seed Creativity

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