by Eamonn Boylan | Mar 30, 2022 | Academic Research, Marketing
The maxim ‘publish or perish’ has long been circulating in academic circles. It’s a principle that has led many to view getting published in prestigious journals as a career pinnacle. But your work is destined for more and thanks to the digital boom, new ideals of...
by Eamonn Boylan | Mar 30, 2022 | Marketing
You’re in a bar with your friends when some random person comes up and interrupts your conversation with a delightful pick-up line, something akin to ‘you’re well fit’. Urgh. That’s outbound marketing… Or, we should say, impersonal, cold outbound marketing. An...
