The Winning Formula to Writing a Video Script
Rudyard Kipling once said: “If history were taught in the form of stories, it would never be forgotten.” At its core, isn’t that what your
Menu
Category: Marketing
Evaluate the Impact of Your Research Project Communications
The maxim ‘publish or perish’ has long been circulating in academic circles. It’s a principle that has led many to view getting published in prestigious
Inbound vs Outbound Marketing – It’s a Dating Game
You’re in a bar with your friends when some random person comes up and interrupts your conversation with a delightful pick-up line, something akin to
More Than an Afterthought: Considering Communications When Submitting a Research Grant
You have a distinct vision for how something can be advanced. You’re ready for this vision to become a reality. There’s valuable research to be
Death by PowerPoint: How to Create Engaging Presentations
Isn’t it annoying when you’re trying to have a conversation with someone but they are distracted… looking at something else, listening with only one ear.
How to Use Engaging Content Across the Student Journey
University life has changed incredibly over recent years. The landscape is constantly evolving and learners are re-evaluating what’s important to them. Many young people are
Profit vs Purpose: Recalibrate Your Compass
COP26 has been described as “the world’s best last chance to get runaway climate change under control”. It’s got the world to sit up, listen
Our Top 7 University Campaigns
Our passion for working with universities and other educational institutions means that we’re always on the lookout for campaigns that inspire us. Campaigns that dare
The New Kids on the Block
How University Marketing Can Connect with a Gen Z Audience You’ve finessed your Instagram game, mastered the art of hashtags, and have even got stakeholders
What is SEO?
Get ranked on the only page that matters! Most of us who played sport at school will remember that dreaded moment of lining up against