by Jonny Prest | Oct 16, 2026 | Marketing, Motion
Most research videos are watched once, mainly by the people who made them. Then they sink to the bottom of a YouTube channel and stay there. If your research centre or institution wants to be known for something, a single film won’t get you there. A series will....
by Eamonn Boylan | Jul 11, 2023 | Academic Research, Branding, Marketing
“A problem well put is half solved.” John Dewey In the realm of scientific and academic research, a powerful concept is reshaping the landscape of stakeholder engagement. That concept is category design. This innovative approach revolves around the problem-led...
by Eamonn Boylan | Jul 3, 2023 | Branding, Marketing, Sustainability
Building a Regenerative Business Another article about business and climate. Meh. Stick with me. Ok, let’s get the doomism out the way shall we? The world is facing some ‘shit ya pants’ challenges on multiple fronts, from climate change and environmental degradation...
by Eamonn Boylan | May 31, 2023 | Academic Research, Marketing
The rise of social media has transformed the world and the way we interact with each other. The world of academia is no exception. As the pursuit of greater research impact becomes more embedded in scholarly circles, social media can prove to be a powerful tool. It...
by Eamonn Boylan | May 31, 2023 | Academic Research, Marketing
Making Time for Research Communications As a researcher, you may have the most profound ideas and fascinating discoveries, but if you can’t communicate them effectively, they may not reach their full impact potential. Communication is the fundamental ingredient that...
by Eamonn Boylan | May 30, 2023 | Academic Research, Marketing
Use Creative Research Communication Tools to Make Complex Academic Subjects More Engaging Communication is key — especially in the world of academic research. However, often conveying data-driven ideas leads us to dry or uninspired communication pieces that fail to...
