by Eamonn Boylan | Jul 11, 2023 | Academic Research, Branding, Marketing
“A problem well put is half solved.” John Dewey In the realm of scientific and academic research, a powerful concept is reshaping the landscape of stakeholder engagement. That concept is category design. This innovative approach revolves around the problem-led...
by Eamonn Boylan | Jul 3, 2023 | Branding, Marketing, Sustainability
Building a Regenerative Business Another article about business and climate. Meh. Stick with me. Ok, let’s get the doomism out the way shall we? The world is facing some ‘shit ya pants’ challenges on multiple fronts, from climate change and environmental degradation...
by Eamonn Boylan | Jun 21, 2023 | Branding, Sustainability
Excessive consumerism, degenerative business practices and the GDP economic model: it’s the unholy trinity that has caused some serious damage to Mother Earth and a breakdown of systems impossible to ignore. The prevailing economic model, built on a linear system of...
by Eamonn Boylan | Jun 8, 2023 | Academic Research
The Research Excellence Framework (REF) is underpinned by three areas of assessment: outputs, impact and environment. However, the next REF could ‘liberate creativity,’ hints Jessica Corner, Executive Chair, Research England. Measures could include “broadening what...
by Eamonn Boylan | May 31, 2023 | Academic Research, Marketing
The rise of social media has transformed the world and the way we interact with each other. The world of academia is no exception. As the pursuit of greater research impact becomes more embedded in scholarly circles, social media can prove to be a powerful tool. It...
