by Eamonn Boylan | Feb 13, 2023 | Academic Research, Branding, Marketing
The collective brainpower of your team has generated compelling research findings, and it’s creating a buzz amongst peers and fellow academics. When it comes to delivering the research findings to your stakeholders, you understand the importance of ‘speaking their...
by Eamonn Boylan | Feb 9, 2023 | Academic Research, Marketing
Elasticated bow ties and ponchos. Both are examples of instances where the one-size-fits-all approach works. But when it comes to communicating your academic research to multiple stakeholders, this approach is better left to items that will batter your sartorial...
by Eamonn Boylan | Nov 24, 2022 | Academic Research, Marketing
Public engagement matters. It can provide fresh perspectives, increase your profile, and foster new collaborations and connections. The benefits are clear, but the question always arises: how can I engage the broader public? Do I utilise social media? Create an...
by Eamonn Boylan | Oct 17, 2022 | Academic Research, Marketing
You did it – you finished the paper! Blood, sweat, tears and probably a few four-letter words at points. Your findings are groundbreaking. Your conclusions have the potential to change the world. So now what? Now you need to serve up your delicious data in an...
by Eamonn Boylan | Oct 11, 2022 | Marketing, Sustainability
In her acclaimed TED talk, How to Find Joy in Climate Action, climate leader Ayana Elizabeth Johnson suggests drawing a Venn diagram to map these questions: What are you good at? What is the work that needs doing? And what brings you joy? Where your answers intersect...
by Eamonn Boylan | Sep 8, 2022 | Academic Research, Marketing
Carbon sequestration what? Circular economy who? There’s no doubt that climate change confusion is real. With a recent report suggesting that over half of UK SME’s are baffled by ‘carbon jargon’ and 61% stating that they would find advice to reduce their carbon impact...
