by Eamonn Boylan | Jun 17, 2022 | Academic Research
“How Would a Star Trek Episode Address Climate Change?” read a title of a subreddit we came across recently while on our daily search for Internet goodness. From probes and beams to other technobabble, the answers ranged from the ordinary to the...
by Eamonn Boylan | Apr 20, 2022 | Marketing, Motion
Rudyard Kipling once said: “If history were taught in the form of stories, it would never be forgotten.” At its core, isn’t that what your brand or idea is here to do – to make history, be remembered and create a lasting impact? Every great...
by Eamonn Boylan | Apr 4, 2022 | Branding
Something very odd has come to the attention of us here at Seed. Brand image and brand identity are phrases that seem to be having a crisis of… identity. In the words of Alanis Morissette, ‘Isn’t it ironic?’. What is brand image and brand identity? There are a...
by Eamonn Boylan | Mar 30, 2022 | Academic Research, Marketing
The maxim ‘publish or perish’ has long been circulating in academic circles. It’s a principle that has led many to view getting published in prestigious journals as a career pinnacle. But your work is destined for more and thanks to the digital boom, new ideals of...
by Eamonn Boylan | Mar 30, 2022 | Marketing
You’re in a bar with your friends when some random person comes up and interrupts your conversation with a delightful pick-up line, something akin to ‘you’re well fit’. Urgh. That’s outbound marketing… Or, we should say, impersonal, cold outbound marketing. An...
