by Eamonn Boylan | Mar 30, 2022 | Marketing
You’re in a bar with your friends when some random person comes up and interrupts your conversation with a delightful pick-up line, something akin to ‘you’re well fit’. Urgh. That’s outbound marketing… Or, we should say, impersonal, cold outbound marketing. An...
by Eamonn Boylan | Mar 17, 2022 | Academic Research, Marketing
You have a distinct vision for how something can be advanced. You’re ready for this vision to become a reality. There’s valuable research to be done, and you’re passionate about developing it. So there’s only one thing for it: to get stuck into...
by Eamonn Boylan | Jan 11, 2022 | Branding
Let’s imagine a game of business tug of war. At one end of the rope, you have Business A – a business that knows exactly who they are, who has found the core truth behind their brand and who is driven by their values. On the other side, you have Business B – a good...
by Eamonn Boylan | Jan 11, 2022 | Branding
You know that good branding is the art of moulding perception – it’s the thing that can set you apart from the pack. But when you’re busy building something that the world hasn’t seen before, things are happening fast. You want to capture...
by Eamonn Boylan | Jan 11, 2022 | Academic Research, Marketing
Isn’t it annoying when you’re trying to have a conversation with someone but they are distracted… looking at something else, listening with only one ear. It’s hard to get your point across, and even though you’re talking, you’re not sure that they’re listening and...
