by Eamonn Boylan | Jul 11, 2023 | Academic Research, Branding, Marketing
“A problem well put is half solved.” John Dewey In the realm of scientific and academic research, a powerful concept is reshaping the landscape of stakeholder engagement. That concept is category design. This innovative approach revolves around the problem-led...
by Eamonn Boylan | Jul 3, 2023 | Branding, Marketing, Sustainability
Building a Regenerative Business Another article about business and climate. Meh. Stick with me. Ok, let’s get the doomism out the way shall we? The world is facing some ‘shit ya pants’ challenges on multiple fronts, from climate change and environmental degradation...
by Eamonn Boylan | Jun 21, 2023 | Branding, Sustainability
Excessive consumerism, degenerative business practices and the GDP economic model: it’s the unholy trinity that has caused some serious damage to Mother Earth and a breakdown of systems impossible to ignore. The prevailing economic model, built on a linear system of...
by Eamonn Boylan | Feb 13, 2023 | Academic Research, Branding, Marketing
The collective brainpower of your team has generated compelling research findings, and it’s creating a buzz amongst peers and fellow academics. When it comes to delivering the research findings to your stakeholders, you understand the importance of ‘speaking their...
by Eamonn Boylan | Feb 13, 2023 | Academic Research, Branding
The team has been assembled. Great minds across the globe have come together. Fields of expertise have been united. Industry and academia fight for a common cause, pushing the boundaries of science, tech and human advancement. What next? Time to chow down on some...
by Eamonn Boylan | Apr 4, 2022 | Branding
Something very odd has come to the attention of us here at Seed. Brand image and brand identity are phrases that seem to be having a crisis of… identity. In the words of Alanis Morissette, ‘Isn’t it ironic?’. What is brand image and brand identity? There are a...
