by Eamonn Boylan | Jan 11, 2022 | Branding
Let’s imagine a game of business tug of war. At one end of the rope, you have Business A – a business that knows exactly who they are, who has found the core truth behind their brand and who is driven by their values. On the other side, you have Business B – a good...
by Eamonn Boylan | Jan 11, 2022 | Branding
You know that good branding is the art of moulding perception – it’s the thing that can set you apart from the pack. But when you’re busy building something that the world hasn’t seen before, things are happening fast. You want to capture...
by Eamonn Boylan | Jan 11, 2022 | Academic Research, Marketing
Isn’t it annoying when you’re trying to have a conversation with someone but they are distracted… looking at something else, listening with only one ear. It’s hard to get your point across, and even though you’re talking, you’re not sure that they’re listening and...
by Eamonn Boylan | Jan 11, 2022 | Branding, Marketing
University life has changed incredibly over recent years. The landscape is constantly evolving and learners are re-evaluating what’s important to them. Many young people are now not interested in material objects. They want, and expect, an experience. This experience...
