by Eamonn Boylan | Apr 20, 2022 | Marketing, Motion
Rudyard Kipling once said: “If history were taught in the form of stories, it would never be forgotten.” At its core, isn’t that what your brand or idea is here to do – to make history, be remembered and create a lasting impact? Every great...
by Eamonn Boylan | Mar 30, 2022 | Academic Research, Marketing
The maxim ‘publish or perish’ has long been circulating in academic circles. It’s a principle that has led many to view getting published in prestigious journals as a career pinnacle. But your work is destined for more and thanks to the digital boom, new ideals of...
by Eamonn Boylan | Mar 30, 2022 | Marketing
You’re in a bar with your friends when some random person comes up and interrupts your conversation with a delightful pick-up line, something akin to ‘you’re well fit’. Urgh. That’s outbound marketing… Or, we should say, impersonal, cold outbound marketing. An...
by Eamonn Boylan | Mar 17, 2022 | Academic Research, Marketing
You have a distinct vision for how something can be advanced. You’re ready for this vision to become a reality. There’s valuable research to be done, and you’re passionate about developing it. So there’s only one thing for it: to get stuck into...
by Eamonn Boylan | Jan 11, 2022 | Academic Research, Marketing
Isn’t it annoying when you’re trying to have a conversation with someone but they are distracted… looking at something else, listening with only one ear. It’s hard to get your point across, and even though you’re talking, you’re not sure that they’re listening and...
by Eamonn Boylan | Jan 11, 2022 | Branding, Marketing
University life has changed incredibly over recent years. The landscape is constantly evolving and learners are re-evaluating what’s important to them. Many young people are now not interested in material objects. They want, and expect, an experience. This experience...
