by Eamonn Boylan | Jan 11, 2022 | Branding
Let’s imagine a game of business tug of war. At one end of the rope, you have Business A – a business that knows exactly who they are, who has found the core truth behind their brand and who is driven by their values. On the other side, you have Business B – a good...
by Eamonn Boylan | Jan 11, 2022 | Branding
You know that good branding is the art of moulding perception – it’s the thing that can set you apart from the pack. But when you’re busy building something that the world hasn’t seen before, things are happening fast. You want to capture...
by Eamonn Boylan | Jan 11, 2022 | Branding, Marketing
University life has changed incredibly over recent years. The landscape is constantly evolving and learners are re-evaluating what’s important to them. Many young people are now not interested in material objects. They want, and expect, an experience. This experience...
by Eamonn Boylan | Nov 29, 2021 | Branding, Marketing
COP26 has been described as “the world’s best last chance to get runaway climate change under control”. It’s got the world to sit up, listen and think about the big changes we all need to make to create enough positive impact to protect our wonderful planet. ...
by Eamonn Boylan | Nov 17, 2021 | Branding, Marketing
How University Marketing Can Connect with a Gen Z Audience You’ve finessed your Instagram game, mastered the art of hashtags, and have even got stakeholders on board with your TikTok plans. As a savvy marketer in higher education, you know the importance of...
by Eamonn Boylan | Aug 12, 2021 | Branding
The importance of a post-pandemic brand audit 26th of March 2020: the date university life changed for students all over the country. Lockdown forced our universities to close their doors. Computers powered down, lights off and classrooms locked. Begin the migration...
