Brand Image vs Brand Identity – Style Over Substance
Something very odd has come to the attention of us here at Seed. Brand image and brand identity are phrases that seem to be having
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Author: Jonny Prest
Inbound vs Outbound Marketing – It’s a Dating Game
You’re in a bar with your friends when some random person comes up and interrupts your conversation with a delightful pick-up line, something akin to
Discovering Your Foundational Brand Values
Let’s imagine a game of business tug of war. At one end of the rope, you have Business A – a business that knows exactly
How Much Does Branding Cost? The Same as a Car
You know that good branding is the art of moulding perception – it’s the thing that can set you apart from the pack. But when
Profit vs Purpose: Recalibrate Your Compass
COP26 has been described as “the world’s best last chance to get runaway climate change under control”. It’s got the world to sit up, listen
How to Increase Video Views: Exposure, Reach and Engagement
If you find yourself staring at your computer screen wondering, ‘How do I get more views of my videos?’, you’re not alone. People often find
Why Your Tech Company Needs a Kickass Animated Explainer
Working in the tech industry, you’ll know the buzz of creating and launching a new product that can change the world. You know the product
I Want My Brand to Be Like Nike Air Jordan 6 (The Ones with the Holes in the Tongue)
I will always remember the day I picked up my Nike Air Jordan 6. I was 11 years old and, as anyone who grew up in
Micro Animation, Major Engagement
Fighting for the attention of customers online has never been harder. With so much choice, why should people choose to use your website? The important
Music in Motion
Music in Motion: The Effect of Music and Sound Design in Video Let me get the drums rolling…*ahem*… From the psychedelic odysseys of Jimi Hendrix to
